Top notch quality and excellent service.
I purchased a pair of earrings (hearts and arrows) for Valentine's Day 2008 and was extremely satisfied (actually, my fiance was satisfied, so I was satisfied :-). Very fair price, excellent quality, and Aaron took the time to educate me (I was a diamond newbie) on the things that I needed to know about diamonds.
I was so pleased with the earrings that I became a repeat customer a few months later and purchased a wedding band set from Aaron. Again, very fair price, top notch quality, and Aaron took the time to explain every detail to my fiance and I. We visited the showroom three times and each time the overall experience was relaxed, informative, and exciting. It was like buying a diamond from a friend.
I'll need more diamonds in the future :-) and will go see Aaron again for sure.